A marketing channel is a medium organisations use to communicate or deliver messages to consumers.

In digital marketing, digital channels are avenues where your customers come to know about your business and what it has to offer. This is where your traffic (users) come from.

Examples of digital marketing channels include:

  • Organic Search (e.g. Google)
  • Paid Search
  • Display
  • Email
  • Social Media

With billions of users on social media platforms like Facebook, YouTube, and LinkedIn, your reach is primarily limited by your budget. Many of these social media platforms also allow you to target your ads to specific audiences e.g. by demographics, and interests, and behavioural patterns e.g. retargeting. Read More:


Broad and Targeted Reach:

With billions of users on social media platforms like Facebook, YouTube, and LinkedIn, your reach is primarily limited by your budget. Many of these social media platforms also allow you to target your ads to specific audiences e.g. by demographics, and interests, and behavioural patterns e.g. retargeting.

Retargeting is a form of marketing that enables you to show relevant ads to users who have visited certain pages of your website. For example, if a user visited an online shop selling groceries and navigated to a product page selling apples, the grocery shop could target the user with ads related to apples after the user leaves the site and browses other websites, social media platforms, and mobile apps.See More.